Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.
The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children.
The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.
The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.
Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.
The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.
- Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
- Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
- Direct line management of the Acquisition Marketing Officer and volunteers as required.
- Manage agencies and freelancers as required.
- Ensure activities follow fundraising and data regulations, and marketing best practice.
- Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
- Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
- Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
- Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
- Build performance-driven channel plans across, organic and paid social media channels such as Meta.
- Maximise value from the Google Ad Grant, ensuring full utilisation within grant constraints while delivering measurable results. Identify new growth channels for Mary’s Meals.
- Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
- Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.
- Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
- Work with the Mary’s Meals International team to deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
- Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
- Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.
Please see the recruitment pack below for full details of the role.
- Proven expertise managing multi-channel marketing campaigns, that have delivered income growth and brand awareness.
- Proven, hands-on expertise in delivering organic and paid social media strategies, which have resulted in channel growth and income generation.
- Proven, hands-on expertise managing Meta Ad campaigns maximising spend and delivering good ROAS/ROI.
- Strong understanding and experience of Google Ad Grant, including understanding grant policies, maximising spend, and drive meaningful traffic and conversions.
- Strong understanding and experience of Google & Bing Paid Search campaigns (Search and Shopping formats) and Meta ads that deliver income and strong ROI.
- Strong understanding and experience with Display and YouTube advertising on the Google Ads platform.
- Proficiency with Google Analytics 4 (GA4), Google Tag Manager, and implementing tracking strategies.
- Ambition and ability to managing offline marketing strategies, utilising channels such as TV, Radio, OOH advertising.
- Skilled at creating and interpreting performance reports, analysing user journeys, and making data-led decisions.
- Experience managing and optimising for performance metrics (e.g. ROI, CTR, CPA, ROAS).
- Strong copywriting skills for paid media and the ability to collaborate with creative and content teams.
- Evidence of building strong collaborative internal relationships with colleagues across multiple teams and priority areas.
- Confident managing budgets, forecasting spend and ensuring cost-effective delivery whilst optimising for revenue generation.
- Excellent project management and organisational skills with the ability to manage multiple campaigns at once.
- A growth mindset with a passion for continuous testing and optimisation.
- Passion for working in a values-centred charity that deeply values every supporter.
- Awareness of accessibility, compliance, and privacy regulations in digital marketing (e.g. GDPR).
- Line management experience.
- Understanding of supporter journeys and how acquisition activity feeds into retention.
Please see the recruitment pack below for more information.
How to apply
To apply for the role of Acquisition Marketing Manager based at Mary’s Meals UK, please send a tailored CV and covering letter or 2–3-minute video to: Jobs@marysmeals.org.
Your covering letter or video should make a compelling case for why you feel motivated to apply for this role within Mary’s Meals UK, as well as giving a concise overview of your most relevant skills and experience, and should fill no more than two pages of A4.
Applicants must hold full right to work in the UK.
We welcome applications from candidates of all different backgrounds and identities to apply. We are committed to building an inclusive and diverse charity providing a supportive place for you to do the best and most rewarding work of your career.
Closing date for applications is Wednesday, 10 June 2026.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.